Referral Marketing System
Here’s How to Implement the Most Effective Autopilot Referral Program Ever!
Dear Friend:
Every small business owner knows that referrals are the best way to get customers. Referrals from customers come to you predisposed to do business with you because a friend or someone they trust referred them.
In fact, over 40% of the small business owners who recently participated in an Internet poll by MarketingBestPractices.com revealed that referrals brought them the biggest returns over other traditional marketing methods such as advertising, direct mail and networking.
Getting Referrals Can Be a Frustrating Task.
From my own experience and conversations with other small business owners, I know that getting people to refer your business can be difficult. Most business owners are too embarrassed or scared to ask for referrals and the majority of customers are too busy to remember to refer you.
It sometimes gets annoying when you receive promises for referrals that never materialize or you give lots of referrals but get none in return. When you don’t have control over the referral process, it can be very frustrating.
How to Get More Referrals
Over the past 10 years as a small business marketing professional, I’ve seen and implemented dozens of different referral systems in numerous industries. I’ve worked with independent professionals such as chiropractors, insurance agents, mortgage brokers, realtors, lawyers, and consultants. I’ve also helped retail businesses such as sporting goods stores, apparel retailers, fast food franchises, jewelers, gas stations, hot tub retailers and pool builders, to name a few. After all my years of helping businesses get more referrals I’ve concluded that the number one method to getting more referrals is to simply develop a very close and personal relationship with your customer, so that when the time is right, they will remember and refer your business. And the very best way I’ve found (by trial and error) to develop a close bond with your customers is to keep in constant contact with them on a personal basis using greeting cards and postcards. I’m not the only one who discovered this.
The Little-Known Secret of the Most Successful Referral Marketer of All Time
Have you ever heard of Joe Girard? Joe was a car salesperson who worked at a Chevrolet dealership in Detroit, Michigan. According to the Guinness Book of World Records, Joe sold more retail automobiles for 12 consecutive years on a one-on-one basis, than anyone else in the world. All of Joe’s business came from referrals. What was Joe’s secret? 
Joe developed a system of staying in contact with his customers and potential clients. Every phone call or personal contact he made, Joe would write down on a file card any relevant information. He then sent everybody on his list a unique greeting card every single month! These weren’t high pressure sales letters, just friendly reminders to let people know that he was thinking about them. In fact, Joe sent out nearly 13,000 hand written greeting cards per month to his customers, with the help of two assistants, celebrating anything from Halloween to Groundhog Day.
The Common Problem With Sending Greeting Cards
Once I learned this little-known technique for getting referrals, I helped many businesses implement a greeting card referral program with great success. But to be honest, it was very hard work. Many of my clients (and myself included) found it very difficult to hand write a greeting card every month. Not only was the sheer volume hard to keep up with, but even choosing the cards and keeping them in stock was a nightmare.
My Recent Surprising Discovery…
Recently, I received a greeting card from a friend. It was a thank you card expressing gratitude for something I had done for him. It caught my attention because the card was handwritten (or so I thought) and it had a picture of a book that I had written on the inside of the card. Click here to see the inside of the actual card that was sent to me. The photo of my product got my attention! I called him up and thanked him for taking time to hand write me a card and asked him how he developed the card with a picture of my book inside. He chuckled. As it turns out, the card was sent using a new online system called SendOutCards.com, that used his actual handwriting. He had downloaded the graphic cover of the book from my web site and uploaded it to this new online greeting card system. He didn’t even send the card himself, the system did it all for him for under $1.00. I had my friend give me a tour of the system and to tell you I was impressed, is an understatement. Joe Girard would have killed for this system when he was selling cars.
Here’s How You Can Use the Automated Referral Marketing System to Get All the Referrals You Can Handle!
Have you ever wanted to send a card to someone but forget to do it or you simply didn’t have time to do it? Have you ever wanted to send a series of follow up notes to a business prospect or customer, but didn’t have a system to keep track of who and when to send it to? The Automated Referral Marketing System solves those problems. When I meet someone at an event I try to get the person’s name and address and sometimes even their birth date or anniversary date. I then put that information into the Referral Marketing System reminder system and when the date rolls around, the reminder tells me to send a personal card to them. Next, I pick out an appropriate greeting card in the system (it has over 2,500 greeting cards), write a short note to the person, and then I click a button and it gets mailed. Another extremely powerful way I use the Automated Referral Marketing system to get referrals is by sending my customers a 12-month follow up referral card program. I usually get an average of two referrals per customer using this system! Here’s the way it works. I custom developed a set of six very unique referral card designs, which I had set up for me in the system. Then I set up a 12-step mailing campaign using a mix of referral cards, thank you cards, and holiday cards. Now every time someone buys from me I enter their name into the system and attach my 12-step referral campaign to their name and push a button. That’s all I have to do. At the beginning of each month, over the next 12 months, my customer gets a hand-written, personalized card from me. And the best part about it, is that it only costs me $12 to stay in touch with them for the next year, without lifting a finger.
Not Only Does this System Generate Referrals, But It Closes Sales!
Studies have shown that in most industries, sales are made after 5 – 8 contacts with your prospect. Yet, the vast majority have NO system of follow up. It’s because following up has traditionally been a pain in the butt…until now. If you can enter a name and address and push a button, you can launch an extensive follow up relationship building program with your prospects. Imagine how this system could set you apart from every one else vying for your prospect’s attention. Recently, I was reading the results of an interesting poll on why people buy. The number one reason why people buy, according to this poll, was because the buyers “liked and trusted their sales person.” “Liking” is the single most powerful element in a sales and referral relationship. What better way to establish a powerful relationship of appreciation and trust than with a sequence of sincere greeting cards!
Let Me Show You a Demonstration of How Easy It Is to Send a Card Out of this System!
Sending a card using the this system is very easy. All you need to do is follow these three simple steps: STEP 1 – Login into the system and pick a card. STEP 2 – Write a note to the person you’re sending the card to. STEP 3 - Preview it and then hit the send button. No searching greet card stores for an appropriate card. No stuffing envelopes. No licking stamps. No taking the cards to the post office box. Click the link below to view an online demo of how easy it is to send a card using our system. 
Click Here to View a Demo of How to Send a Card 
Here’s the Most Amazing and Powerful Part of the System…
Imagine, with just the push of a button, being able to send a series of personally customized postcards or greeting cards to your prospects, customers or friends without ever touching a single card. Sounds incredible doesn’t it. You can send two cards, five cards, or 55 cards at any interval you specify. They’re called “campaigns” and once you set it up, you can just forget it. The cards will go out on time, in the right order, exactly as if you had sent them out yourself, much like an email auto responder system. A campaign is very simple to set up. Here’s all you need to do: STEP 1 – Define campaign. STEP 2 – Select the cards for the campaign and fill them out. STEP 3 – Tell the system at what interval you want them sent out. This is what a campaign might look like. The first card might be a “thank you” card while the follow on cards might be a mixture of “referral cards”, “holiday cards”, and “thinking about you” cards. 
The system allows you to enter in all the text in the card and uses a “token” to grab the persons name and personalizes the card for you. Once you set up your automated custom referral card campaign, you simply enter the person’s address and attach it to a campaign and the system does the rest. If you’re a business owner and you’re not convinced of the power of this system after viewing a demo then you need to have your head examined! (sorry, but it’s true) This system is a dream come true for independent professionals and small business owners who know that they need to follow up with their prospects and customers but never had an efficient and effective way of doing it. But You’re Probably Thinking, “Where Do I Find High Performing Referral Cards to Use with the System?” No one sells cards that are specifically designed to generate referrals…until now. Listen, there are very few people in the United States, and probably the world, that know more about how to generate referrals than I do. I’ve authored one of the highest selling referral programs on the Internet. Using my 10+ years of deep, “in-the-trenches” experience in referral marketing, I have designed the most effective referral cards in existence. I’ve taken the absolute best and highest performing referral card designs and created a set of referral greeting cards that gets results. I’ve used these exact same referral card designs in numerous referral campaigns with fantastic success, so I know they work. If you go to a greeting card store you’ll find thank you cards, birthday cards, anniversary cards…cards for literally every occasion. But you WON’T find any cards that are specifically designed to generate referrals. That’s because they don’t exist. How would you like to use all of my proven referral cards for FREE? If you decide to invest in the SendOutCards.com system, which is ridiculously inexpensive (more on that later), then you’ll also receive all of my custom designed referral cards to use for yourself. You can even have them “tweaked” or “customized” to suit your particular business by your own graphics designer or the SendOutCards.com graphic designers that they have on staff, for a nominal fee. The copy and design of these referral cards are copyrighted and it is illegal to copy, alter, use or to distribute outside of the SendOutCards.com system. (These graphics are low resolution. The high resolution cards are inside the SendOutCards.com system and are ready to be transferred to your account!) The current set of referral cards (11 cards) you’ll be receiving for FREE is worth over $300. That’s right. If I was to sell the full rights to use and modify these referral cards to the general public, it would be valued at well over $300. As a member of the SendReferralCards.com team, you’ll be receiving them for free. If you sign up as a distributor, you’ll be able to offer these referral cards to other people as a bonus for joining the SendOutCards.com system. As a distributor, you’ll also be able to modify these cards to sell to various niche markets!
You Also Have Over 2,500 Greeting Cards (and growing) to Choose from In the System
You’ll never have to step into another greeting card store ever again! SendOutCards.com has a team of graphic designers that create some of the most beautiful, witty, and attractive greeting cards on just about every subject you can imagine. Having such a variety of greeting cards will allow you to mix, match and intersperse your referral cards with other meaningful cards that will endear your prospects to you and your business. 
Here are 7 Reasons Why You Should Sign Up for the SendOutCards.com Follow Up Marketing Referral System…
- This system is brain dead easy to use.
- This system gets people to fall in love with you.
- It can be put on 100% AUTOPILOT! (I love this part)
- And it’s extremely inexpensive. (Try buying a card for under $1.00)
- It works for ANY business you can think of.
- You can completely personalize and customize it.
- You can make money by selling it to other people who want referrals.
